Annoushka ducas biography of donald
Annoushka Ducas is one of the UK's most successful female retail entrepreneurs..
Jewel personality: tell your life story in seven charms
How would you distil your life into seven moments? That’s the question jewellery designer Annoushka Ducas has been asking her clients of late.
Annoushka Ducas is a British jewellery designer and founder of Links of London and Annoushka.
Not for a memoir nor a biopic, but for a project she unveiled in September: “My Life In Seven Charms”. Call it an 18ct-gold biography.
Since she launched her eponymous jewellery line in 2009, Ducas’s intricate charms have become central to the brand’s identity.
She calls them “conversation pieces”, designed to represent something personal – a moment, memory or milestone. Her latest project adds a new layer to this philosophy: the option to commission seven bespoke pieces representative of a significant aspect of the wearer’s life.
Why seven?
My Russian heritage plays a large part in my design identity: my mother was Russian and my grandfather had an extraordinary, eclectic art.“It’s lucky,” says Ducas. “I love odd numbers.”
Ducas ponders why she and others find charms – often perfectly formed miniatures – so captivating. She attributes her own obsession to the tiny figurines she was given by her mother as a child, bu